Search Engine Marketing

Have you considered doing search engine marketing for your business?  Do you know what search engine marketing is?  Well, to put it simply, it is a way to increase the position of a website on the result page of a search engine. Though that is a simple explanation, search engine marketing is a lot more complex. It includes a lot of techniques and strategies that are covered below.

sf_semintroSearch Engine Optimization (SEO):  Search Engine Optimization is a process used to increase the search engine ranking of a web site for different keywords. This is typically done using techniques both onpage and offpage. The factors for onpage SEO include things like H1 and H2 tags, internal linking, keyword densities, meta tags, and title tags. SEO that is offpage usually entails getting links from trusted web sites and from web directories that are high quality. One of the biggest parts of offpage SEO is getting links that have the desired keywords in the anchor text.

Advertising with Pay Per Click (PPC): Pay Per Click Advertising has become a lot more popular in the past few years. PPC advertising gives your business the opportunity to list your web site in different areas of search engines (like on the side of a Google page) or on web sites that are relevant to yours (such as a site that is similar to yours that includes Google AdSense). Each time someone clicks on your link, you pay the bid amount. Using a campaign with PPC can be a great way to draw in a lot of traffic or to establish your brand name. This sort of advertising is best for new web sites that have not been online long enough to get their rankings up otherwise because of their age.

Social Media Optimization: Social media optimization is the newest technique used in search engine marketing of the three listed here. This form of marketing uses social media sites ( like Digg and Reddit) to bring in traffic and backlinks. This is often called link bait, used to create content for web sites on social media specifically.

Whatever method you use for search engine marketing, make sure it works for your business and has a good return of investment for your time and your money.