Adding Social Media to Your Toolbox

Most business owners get tired of having to pay to bring in traffic to their website and increase their rankings on search engines. Competition online continues to get harder and harder. There are ways to be smarter, though, rather than spending more money.  By being smarter about it, you can generate more traffic to your website absolutely free!  How so?  Well, through social media.

socialmediaSocial media is the future of all internet marketing. It is free to get started on sites like Twitter, YouTube, and Facebook. Once your business is on these sites, invite your friends and family to start following you and sharing your page with others. This will help generate traffic to your site and, best of all, it is completely free. It takes a lot less work than advertising did in the past but is a lot more productive. Linking these social media sites will also help your money site to rank higher in search engines.

The important thing is to use social marketing correctly by linking directly to your site from your sites on social media. Once that is done, you can watch the traffic flow right in. For instance, if you own a carpet cleaning business, you will want to set up a site for your business on all social outlets.  Have the social sites link back to your website, such as then watch as the hits on your website come in.  We can all use more traffic to our websites, right?

A fact that many business owners do not realize is that social media sites have a lot more traffic than Google does. By using the right strategies, you can put your website at the forefront of that traffic so you won’t have to rely on Google to bring traffic to your sites. By doing this, you will not have to rely on things like AdWords or other kinds of advertising that can become costly.

You will not want to stop other forms of advertising or your Google rankings, though, when your social media sites begin bringing in business. Those forms are still important for your business. Using social media is just another way to help you bring in customers on top of other advertising.

Maximizing Your Social Media Presence

Kiev, Ukraine - August 26, 2013 - A collection of well-known social media brands printed on paper and placed on plastic signs. Include Facebook, YouTube, Twitter, Google Plus, Instagram and Tumblr logos.

Over the past several years, social media sites, like LinkedIn, Twitter, Pinterest, and Facebook, have become a huge platform for those who own businesses because of their huge potential in marketing. The idea that you can give your business exposure all over the world to millions of people is a very tempting facet of advertising. It can make it simple to build up your brand and increase your profits by only getting business from a fraction of those people you are able to reach.

With that in mind, is it effective enough to just advertise on social media then sit back and watch it rake in the leads?  The answer is no.  In order to maximize social media, you have to put in a lot of work and continue to tweak it. How can you most effectively use social media to your advantage?

Let’s say you own a dog grooming business, for the sake of this tutorial. These would be steps for you to take:

  1. Keep your social media updated. You always need to keep fresh content on your pages.  You could, perhaps, post links to articles about grooming or write your own article that links to your website and business contact information. Your customers will stay more in touch with you when they see regular, fresh content. It also makes them feel like you are a professional in your field.
  2. Post content that is relevant. Your posts do not have to be long ones about why grooming is important.  They can just be pictures of videos on topics that are relevant to your business. As an example, you may want to post a video that shows them how to do basic grooming themselves. This will help you build your authority as people look for information online.
  3. Offer some incentives for people to share your content. The more people who share your business pages, the more your brand will be effectively built. The best way to get your business out there is by others sharing your information with those in their social circles. If you offer an incentive for people to share your business online, you will greatly increase the amount of shares in a short period of time. By having one hundred people share your site, you have the potential to reach thousands of people that you otherwise would not have.  This makes it a win-win situation for both your customer and you.

None of these ideas are very time consuming.  You will just need to set aside a few hours of your time to manage the social media accounts for your business.  Doing so can potentially take your business a long way.